The year 2021 saw Rolex continue its reign as one of the most coveted and prestigious watch brands globally. Demand significantly outstripped supply, leading to long waiting lists and a burgeoning grey market. While a precise, publicly available "Listino Ufficiale Rolex 2021" (official Rolex price list 2021) in a single, easily accessible document doesn't exist, this article aims to provide a comprehensive overview of the approximate retail prices of various Rolex models from that year, drawing on information gleaned from various sources, including (though not limited to) unofficial retailer listings and online archives of Rolex watch brochures from 2021. It is crucial to understand that these prices are estimates, and actual prices may have varied slightly based on retailer location, specific configurations (e.g., bracelet material, dial variations), and the ever-shifting market dynamics.
Understanding the Challenges in Obtaining a Definitive 2021 Price List:
Rolex, famously secretive about its pricing and production figures, doesn't publish a readily accessible, centralized price list for the general public. Their official website, Rolex sito ufficiale, primarily serves as a brand showcase, highlighting the history, craftsmanship, and current model collections. While it provides detailed specifications and imagery for each model, it deliberately omits price information. This deliberate omission is a key element of Rolex's brand strategy, aimed at maintaining exclusivity and managing the intense demand for their timepieces. Even obtaining Rolex watch brochures from 2021 directly from authorized dealers can be challenging, as brochures often reflect pricing at the time of printing and quickly become outdated.
Approximate Pricing and Model Overview (2021):
The following provides an approximate breakdown of the retail prices (including VAT, where applicable) for various Rolex models from 2021. It's essential to remember that these figures are estimates and should not be considered definitive. Significant variations are possible based on factors already mentioned.
Oyster Perpetual: The Oyster Perpetual, a classic entry-level Rolex, saw a range of prices in 2021 depending on size and dial variations. Estimates range from approximately €5,000 to €7,000.
Air King: The Air King, a more affordable option within the Rolex lineup, likely fell within a similar price range to the entry-level Oyster Perpetual models, with prices estimated between €5,500 and €7,000.
Explorer: The Explorer, a robust and iconic model designed for exploration, commanded a higher price point. Estimates for the 2021 models range from €6,500 to €8,500.
Explorer II: The Explorer II, with its 24-hour hand ideal for adventurers, was positioned at a premium compared to the standard Explorer. Prices in 2021 likely started around €8,000 and could reach €10,000 depending on the specific configuration.
GMT-Master: The GMT-Master, famed for its dual-time functionality, held a significant price tag in 2021. Estimates suggest prices started above €9,000 and could go well beyond €12,000 depending on the materials and dial variations.
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